Matt Byrum

Hi, I'm Matt from Chattanooga, Tennessee! I'm a creative, marketing specialist and copywriter with 5+ years of experience digital marketing, project management, copywriting, content creation, and more.

Powerful brand storytelling begins with understanding one's target audience - their needs, concerns, and expectations.

My approach begins with understanding the needs of the end user or consumer first and developing effective content and strategy that speaks to the those needs.

Education

Western Kentucky University

B.A. English - Creative Writing
Bowling Green, Kentucky
Graduated 2015

Skills

Adobe Creative: Acrobat, InDesign, Illustrator, Lightroom, Premiere Pro, Photoshop
Canva: Design, Social Media, Photo Editing
Hubspot: Analytics, Email Campaign Workflows, Content
Web/Social: Wordpress, Medium, Facebook, Instagram, Twitter, Hootsuite, Youtube
Google: Docs, Sheets, Slides, Drive, Analytics
Writing: MLA, Chicago/APA, Blogging, Proofreading, Editing, Grammar, SEO Writing, SEO Keywords

Concentrations

Copywriting: Brand focused storytelling that speaks to the needs of the target audience.
Content Creation: Building branded graphic design and utilizing digital assets for social media, websites, and advertising.
Product Development: Utilizing resources and data to develop marketing materials that address pain points and utility needs of the end user or consumer.
Email Marketing: Email content for focused and automated campaigns in B2B & B2C channels.
Website Optimization: Analyzing data and trends - developing strategy for navigation, content, and SEO to reach consumers.

Featured Articles

Explore a featured selection of my writing work below.

Dalton, Georgia: A Taste of Design

The Flooring Capital’s Culinary Flair Pairs with Any Designer Palate.

Taste is subjective — whether we’re talking about a fine wine with dinner or how a minimalist aesthetic is complemented by shades of Nordic blue. Where good taste and tasting good intersect is the thoughtful attention to craft that makes up design. Food and style have always paired well together, and Dalton, Georgia is the perfect environment to explore the creativity that inspires good taste.

Dalton is the Flooring Capital

Your Guide to Mid Century Mindset | Mannington

Looking for a bold design look that matches form with function? With a vibe that evokes the attitude and stylishness of Mad Men, Mid Century Mindset brings out a clean, retro aesthetic that combines the manmade with the naturalistic. See what effect a Mid Century Mindset design can bring to your home.

Mid Century Mindset or Mid-Century Modern design is an extension of the modernist design and German Bauhaus that emerged in America from the late 1940’s through the 1960’s. Its iconic look is char

A Taste of Design — Dalton’s Hometown Comfort

A warm, tufted quilt, the smell of dinner baking in the kitchen, the feel of soft carpet between your toes… Comfort is an aspect we seek out for its familiarity and intimacy.

What makes us feel comfortable and what reminds us of feeling at home is a core part of how we build our identities and our taste — that intersection where so much of our culinary and aesthetic tastes meet each other. Dalton, Georgia — The Flooring Capital of The World — is a community where that feeling of familiarity ins

Your Guide to Cottage Core | Mannington

Have you ever wanted to escape the constant connectivity of modern life and find a little patch of calm away from all the noise and distractions? The coziness and simplicity of Cottage Core is more than just a design trend – it’s a lifestyle option that eschews all the flash of modernity for a comfortable, rustic alternative. See for yourself how implementing a Cottage Core design in your home can change the way you see the world.

We can trace the roots of Cottage Core design aesthetics back to

Local Flavor — A Craft Drinker’s Guide to Dalton

Traveling gives a lot of opportunities to experience unique bars with even more unique drinks, and it gives me a chance to look around some of the places in my hometown of Dalton, Georgia the same way. The soft rush of the air conditioning blows a cool breeze as I open the door, the smell of hops as the bartender pours something local from the tap, bubbles fizz and ice clacks as someone laughs and sets their Moscow mule down. The bartender asks what I’ll have. I could get a beer or something fro

Your Guide to Mid Century Mindset | Mannington

Looking for a bold design look that matches form with function? With a vibe that evokes the attitude and stylishness of Mad Men, Mid Century Mindset brings out a clean, retro aesthetic that combines the manmade with the naturalistic. See what effect a Mid Century Mindset design can bring to your home.

Mid Century Mindset or Mid-Century Modern design is an extension of the modernist design and German Bauhaus that emerged in America from the late 1940’s through the 1960’s. Its iconic look is char

Going Down to Dalton for An Outdoor Escape

Going Down to Dalton for A Georgia Escape

Letting The Great Outdoors of Dalton Floor You!

In the Appalachian foothills of North Georgia, just between Atlanta and Chattanooga, TN, is Dalton — home to both a rich textile heritage as well as a thriving outdoors scene. It’s not hard to lose yourself for hours — a couple of days even — hiking the trails, traveling the waterways by kayak or finding activity a stone’s throw from untouched nature that will definitely floor you!

A 300-mile multi-trail

Your Guide to Mediterranean Design | Mannington

Where rustic warmth and simplicity meets luxury is the timeless style of Mediterranean design. Much of the blending of comfort and exotic allure comes from an emphasis on natural materials and textures unique to a wide variety of cultures that share the sea and sun. Keep reading to learn more about this on-trend design for 2022 and how you can incorporate this style throughout your home.

Mediterranean design aesthetics emanate from coastal regions and are primarily influenced by Spain, Morocco,

Graphic Design

Need design work? I have experience in both Adobe Creative Suite and Canva and can create mock-ups for creative briefs or new pieces to help engage with your audience

Dining Guide | Dalton, GA Tourism

One of my key recurring projects with the Dalton Convention & Visitors Bureau involved developing print and digital tourism guides for visitors. This local dining guide was a valuable tool to boost local impact through tourism.

Social Media

In addition to larger graphic design pieces, I also develop content for social media with experience in SEO keyword optimization, paid boosting, trend analysis, and more.

Photography

Editing and touching-up photography is essential for compelling content. With experience in Adobe Lightroom, Photoshop, and more, I can help give your photos that boost to reach your audience.

Click here to see these images on Instagram @ByrumCreative

Let's Connect

My inbox is always open, you can contact me with the contact form here or with the details below:

Email: mattbyrumcreative@gmail.com

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